hello,inc. operates this store and website (including all related information, content, features, tools, products, and services) and provides you with a curated shopping experience (the "Service"). The RICE NINE TEN e-store is powered by Shopify, which allows us to provide the Service. This Privacy Policy describes how we collect, use, and disclose your Personal Information when you visit, use, make a purchase, or otherwise transact through the Service, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of Personal Information.

Please read this Privacy Policy carefully. By using and accessing the Service, you acknowledge that you have read and understood the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "Personal Information," we mean information that identifies, relates to, describes, or can be reasonably associated with you or another individual. Personal Information does not include aggregated information, or information that has been anonymized such that it can no longer be used to identify a specific individual. Depending on how you use the Service, your location, and the extent permitted or required by applicable law, we may collect or process the following categories of Personal Information (including inferences drawn from such Personal Information):

• Contact information including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, or other payment card numbers, payment information, bank account information, transaction details, payment methods, payment confirmations, and other payment-related details.
• Account information including your username, password, security questions, and various settings and preferences.
• Transaction information including products you viewed, added to your cart, or wishlisted, products you purchased, returned, exchanged, or canceled, and your past transaction history.
• Communications with us including information contained in your communications with us, such as when you contact customer support.
• Device information including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information including information about your interactions with the Service, such as how and when you access the Service and how you navigate it.

Sources of Personal Information

We may collect Personal Information from the following sources:

• Directly from you including when you create an account, visit or use the Service, communicate with us, or otherwise provide us with your Personal Information.
• Automatically through the Service including from your device as you use our products or services or visit our website, and through cookies and similar technologies.
• From our service providers including when we engage them to provide certain technologies or to collect or process your Personal Information on our behalf.
• From our partners and other third parties.

How We Use Your Personal Information

Depending on how you interact with us and the services you use, we may use Personal Information for the following purposes:

• Providing, customizing, and improving the Service We use Personal Information to provide the Service to you. This includes fulfilling our contract with you, processing payments, responding to your orders, remembering your preferences and products of interest, sending you notifications related to your account, processing purchases, returns, exchanges, and other transactions, creating, maintaining, and managing your account, arranging for shipping, facilitating returns and exchanges, enabling you to post reviews, and providing you with a customized shopping experience, such as recommending products related to your purchase history. This may include using your Personal Information to better customize and improve the Service.
• Marketing and advertising We use your Personal Information for marketing and promotional purposes. This may include sending you marketing, advertising, and promotional communications via email, text message, or postal mail, or displaying online advertising on the Service or other websites based on products and services you have previously purchased or added to your cart, or other service usage history.
• Security and fraud prevention We use your Personal Information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, and respond to potential fraud, unauthorized, illegal, or malicious activity, protect public safety, and ensure the security of the Service. If you register an account to use the Service, you are responsible for maintaining the security of your account authentication information. We strongly recommend that you do not share your username, password, or other access information with others.
• Communicating with you We use Personal Information to provide you with customer support, respond to you promptly, provide effective service, and maintain our business relationship with you.
• Legal reasons We use your Personal Information to comply with applicable laws and respond to legitimate legal processes, including requests from law enforcement and government agencies. We also use it to participate in and investigate civil discovery, potential or actual litigation, and other legal disputes, and to investigate and enforce potential violations of our Terms of Service and policies.

How We Disclose Personal Information

In certain circumstances, and in accordance with this Privacy Policy, we may disclose your Personal Information to third parties for legitimate purposes. Such circumstances may include:

• Shopify and other vendors and third parties that provide services on our behalf (e.g., IT administration, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• Sharing with business and marketing partners to provide marketing services and deliver advertising to you. For example, we use Shopify to support personalized advertising in conjunction with third-party services, based on your online activities across various merchants and websites. Our business and marketing partners will use your information in accordance with their respective privacy policies. Depending on your location, you may have the right to instruct us not to share your information for targeted advertising or marketing based on your online activities across different merchants and websites. You can exercise your right to opt out of these uses here.
• If you direct, request, or consent to the disclosure of certain information to a third party (e.g., when shipping products or using social media widgets or login integrations), we will disclose that information.
• We may share with our affiliates or other companies within our corporate group.
• We may disclose Personal Information in connection with business transactions such as mergers or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service and policies, and to protect and defend the Service and our rights, and the rights of users and others.

Our Relationship with Shopify

The Service is hosted by Shopify, which collects and processes Personal Information about your access to and use of the Service to provide and improve the Service to you. Information you submit to the Service will be transmitted and shared with Shopify and third parties who may be located in countries other than your country of residence, to provide and improve the Service to you. Additionally, we use certain Shopify enhanced features that incorporate data and information obtained when you interact with our store, other merchants, and Shopify, to protect, expand, and improve our business. To provide these enhanced features, Shopify may use Personal Information collected from your interactions with our store, other merchants, and Shopify. In such cases, Shopify is responsible for the processing of your Personal Information and will respond to requests to exercise your rights regarding the use of your Personal Information for these purposes. To learn more about how Shopify uses your Personal Information and the rights you may have, please visit the Shopify Consumer Privacy Policy. Depending on your location, you may be able to exercise certain rights regarding your Personal Information at the Shopify Privacy Portal link.

External Service Websites and Links

The Service may contain links to websites and other online platforms operated by external services. If you follow a link to a site not affiliated with or controlled by us, please review the privacy and security policies and other terms of use of those sites. We do not guarantee the privacy or security of such sites, nor the accuracy, completeness, or reliability of information found on these sites, and we assume no responsibility whatsoever. Information you provide in public or semi-public areas, such as social networking platforms of external services, may be viewed by other users of the Service and users of such external service platforms without limitation on use by us or the external service. The inclusion of such links does not imply any endorsement or recommendation of the content or owners/operators of those platforms, unless explicitly stated on the Service.

Children's Data

The Service is not intended for children, and we do not knowingly collect Personal Information from children under the age of majority in your jurisdiction. If your child has provided us with Personal Information and you are their parent or guardian, you may contact us using the contact information below to request the deletion of the information. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as defined by applicable law) Personal Information of individuals under 16 years of age.

Security and Retention of Your Information

Please understand that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Also, information you send to us may not be secure during transmission. We recommend that you avoid using unsecured communication methods when communicating sensitive or confidential information to us.

The retention period for your Personal Information varies depending on various factors, such as maintaining your account, providing the Service, complying with legal obligations, resolving disputes, and enforcing other applicable agreements and policies.

Your Rights and Choices

Depending on your location, you may have some or all of the rights described below regarding your Personal Information. However, these rights are not absolute and may only apply in certain circumstances, and we may refuse your request if permitted by law.

• Right to Access/Know You may have the right to request access to the Personal Information we hold about you.
• Right to Deletion You may have the right to request the deletion of the Personal Information we hold about you.
• Right to Correction You may have the right to request the correction of inaccurate Personal Information we hold about you.
• Right to Data Portability You may have the right to receive a copy of the Personal Information we hold about you and, under certain circumstances and exceptions, to request its transfer to an external service.
• Right to Opt Out of Sale/Sharing of Personal Information for Targeted Advertising Depending on your location, you may have the right to opt out of the "sale" or "sharing" of Personal Information, or the processing of Personal Information, for the purpose of "targeted advertising" as defined by applicable privacy laws. You can exercise your right to opt out of these uses here. Please note that if you visit our website with Global Privacy Control enabled, depending on your location, it will be automatically treated as an opt-out request for your device and browser. If we are able to associate the transmitted signal with a specific Shopify account, we will also apply the opt-out request to that account. To learn more about Global Privacy Control, please visit https://globalprivacycontrol.org/. We do not recognize other "Do Not Track" signals that may be sent from your web browser or device, other than Global Privacy Control.
• Managing Communication Preferences We may send you promotional emails, but you can stop receiving them at any time by using the unsubscribe option displayed in the email. Even if you unsubscribe, we may still send you non-promotional emails, such as important notices regarding your account or orders.

You can exercise these rights as indicated on the Service or by contacting us using the contact information below. To learn more about how Shopify uses your Personal Information and your rights, including your rights regarding data processed by Shopify, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising these rights. As permitted or required by applicable law, we may need to verify your identity before processing your request. In accordance with applicable laws, you may designate an authorized agent to exercise rights on your behalf. Before we accept such a request from an agent, we may require the agent to provide documentation proving their authorization from you, and we may also require you to directly verify your identity with us. We will respond to your request within the timeframe specified by applicable law.

Complaints

If you have any concerns about our Personal Information practices, please contact us using the contact information below. Depending on your location, you may have the right to appeal our decision via the contact information below or lodge a complaint with your local data protection authority. In the European Economic Area (EEA), a list of responsible data protection supervisory authorities can be found here.

International Transfers

Please be aware that your Personal Information may be transferred, stored, and processed outside of your country of residence.

When we transfer your Personal Information outside of the European Economic Area (EEA) or the UK, we will do so based on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or equivalent agreements issued by the competent UK authority where applicable, unless the country of transfer has been deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time due to changes in our operations, or for other operational, legal, or regulatory reasons. The revised Privacy Policy will be posted on this website, and the "Last Updated" date will be updated, and we will provide notice as required by applicable law.

Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise your rights, please contact us by email at e-store@ricenineten.com or by mail at Sun Royal Minoh Cosmo 2nd Bldg. 219, 5-8-2 Makiochi, Minoh City, Osaka Prefecture, 562-0004. For the purposes of applicable data protection laws, we are the data controller of your Personal Information.