RICE NINE TEN e-store operates this store and website (including all related information, content, features, tools, products, and services) to provide you with a curated shopping experience (the "Services"). RICE NINE TEN e-store is powered by Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or use the Services, make purchases or other transactions, or otherwise communicate with us. If there is any conflict between our Terms of Use and this Privacy Policy, this Privacy Policy will take precedence with respect to the collection, processing, and disclosure of personal information.

Please read this Privacy Policy carefully. By using and accessing the Service, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can reasonably be associated with you or another individual. Personal information does not include information that is collected anonymously or that has been anonymized so that you cannot be identified. Depending on how you use the Services, where you live, and to the extent permitted or required by applicable law, we may collect or process the following categories of personal information (including inferences drawn from such personal information):

• Contact Information includes your name, address, billing address, shipping address, telephone number, and email address.
• Financial Information, including credit card, debit card, and financial account numbers, payment information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
• Account Information including username, password, security questions, and various preferences and settings.
• Transaction Information, including items you have viewed, items you have added to your cart, items you have added to your wishlist, purchases, returns, exchanges, and canceled items, and your past transaction history.
• Content of communications with us This includes information contained in communications with us, for example, when you contact customer support.
• Device Information, including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage Information. This includes information about how you interact with our Services, such as how and when you access and navigate them.

personal information source

We may collect personal information from the following sources:

• This includes when you directly create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• This includes automatically through the Services, from your device when you use our products and services or visit our websites, and through cookies and similar technologies.
• This includes when we engage our service providers to use certain technologies or to collect or process your personal information on their behalf.
• From our partners and other third parties

How we use your personal information

Depending on how you interact with us and the services you use, we may use your personal information to:

• Providing, Customizing, and Improving the Services . We use personal information to provide you with the Services, including performing our contract with you, processing payments, fulfilling your orders, remembering your preferences and interests, sending you notifications related to your account, processing purchases, returns, exchanges, and other transactions, creating, maintaining, and managing your account, arranging for deliveries, facilitating returns and exchanges, allowing you to leave reviews, and providing you with a personalized shopping experience, such as recommending products related to your purchase history. This may include using your personal information to better customize and improve the Services.
• Marketing and Advertising We use your Personal Information for marketing and promotional purposes, including sending you marketing, advertising, and promotional communications via email, text message, or postal mail, and showing you online advertisements within the Service and on other websites based on products or services you have previously purchased, added to your cart, or other activity you have done with the Service.
• Security and Fraud Prevention: We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, and respond to potentially fraudulent, unauthorized, illegal, unsafe, or malicious activity, protect public safety, and ensure the security of our Services. If you use our Services and register for an account, you are responsible for keeping your account credentials secure. We strongly encourage you not to share your username, password, or other access information with anyone.
• Communications with You We use personal information to provide you with customer support, to respond to you promptly and provide effective service, and to maintain our business relationship with you.
• Legal Reasons: We use your Personal Information to comply with applicable laws and respond to valid legal process, including requests from law enforcement and government agencies, and to participate in and investigate civil discovery proceedings, potential or actual litigation, or other legal disputes, and to investigate and enforce potential violations of our terms of use and policies.

How we disclose your personal information

In certain circumstances, and in accordance with this Privacy Policy, we may disclose your personal information to third parties for legitimate purposes. Such circumstances may include:

• Shopify and vendors and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and serve ads to you. For example, we use Shopify to support personalized advertising in conjunction with third-party services based on your online activity across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to share your information for targeted advertising and marketing based on your online activity across different merchants and websites. You can exercise your right to opt out of these uses here
• We will disclose certain information to third parties when you direct, request, or consent to us disclosing that information (for example, when shipping products or using social media widgets or login integrations).
• We may share it with our affiliates or other companies within our corporate group.
• We may disclose personal information in connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of use and policies, and to protect and defend the Services, our rights, and the rights of our users and others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services to you. Information you submit to the Services will be transmitted to and shared with Shopify and third parties, who may be located in countries other than your country of residence, to provide and improve the Services to you. Additionally, to protect, expand, and improve our business, we use some Shopify enhancements that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhancements, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In such cases, Shopify is responsible for the processing of your personal information and will respond to any requests you may have to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and your potential rights, please see the Shopify Consumer Privacy Policy . Depending on your location, you may be able to exercise certain rights regarding your personal information here: Shopify Privacy Portal Link .

External Websites and Links

The Services may contain links to websites and other online platforms operated by third parties. If you follow a link to a site not affiliated with or controlled by us, please review the privacy and security policies and other terms of use of that site. We do not guarantee and are not responsible for the privacy or security of such sites or the accuracy, completeness, or reliability of the information found on those sites. Any information you provide in public or semi-public areas, such as social networking platforms of third parties, may be visible to other users of the Services and users of the third party platform, without any restriction on its use by us or the third party. The inclusion of such links does not imply any endorsement or recommendation of the content or owners/operators of those platforms, unless expressly stated on the Services.

Children's Data

Our Services are not directed to children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If a child has provided us with personal information and you are their parent or guardian, you may request deletion of that information by contacting us using the details provided below. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as defined under applicable law) the personal information of individuals under the age of 16.

How we keep your information safe and for how long

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Furthermore, information you transmit to us may not be secured during transmission. We recommend that you refrain from using insecure means of communication when transmitting confidential or sensitive information to us.

The length of time we retain your personal information depends on various factors, including maintaining your account, providing services, complying with our legal obligations, resolving disputes, and enforcing other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights described below regarding your personal information. However, these rights are not absolute, may only apply in certain circumstances, and we may decline your request where permitted by law.

• Right to access/right to know You may have the right to request access to the personal information we hold about you.
• Right to erasure You may have the right to request that we erase the personal information we hold about you.
• Right to rectification You may have the right to request the deletion of personal information that we hold about you.
• Right to Data Portability You may have the right to receive a copy of the personal information we hold about you and, under certain circumstances and exceptions, to request that we transfer it to an external service.
• Your Right to Opt Out of the Sale or Sharing of Your Personal Information for Targeted Advertising: Depending on your location, you may have rights under applicable privacy laws to opt out of the "sale" or "sharing" of your personal information or other processing of your personal information for "targeted advertising" purposes. You can exercise your right to opt out of these uses here . Please note that if you visit our website with your Global Privacy Control opt-out enabled, this may automatically be treated as an opt-out request for your device and browser, depending on your location. If we are able to associate the signal sent with a specific Shopify account, we will also apply your opt-out request to that account. To learn more about Global Privacy Control, please visit: https://globalprivacycontrol.org/GlobalPrivacyControl. We do not recognize any other "Do Not Track" signals that may be sent by your web browser or device.
• Managing your communication preferences . We may send you promotional emails, which you can unsubscribe from at any time using the unsubscribe option provided in the email. Please note that even if you unsubscribe, we may still send you non-promotional emails, such as important notices about your account or orders.

You can exercise these rights where indicated on the Services or by contacting us using the contact information below. To learn more about how Shopify uses your personal information and your rights, including rights regarding data processed by Shopify, please visit: https://privacy.shopify.com/en

You will not be subject to any adverse treatment because you exercise these rights. Where permitted or required by applicable law, we may need to verify your identity before processing your request. Subject to applicable law, you may designate an agent to exercise your rights on your behalf. Before accepting such a request from your agent, we may require that the agent provide proof of authorization from you and that you also verify your identity in person. We will respond to your request within any timeframes required by applicable law.

Complaints

If you have any complaints about how we handle your personal information, please contact us using the details below. Depending on where you live, you may also have the right to appeal our decision or lodge a complaint with your local data protection authority using the contact details below. If you are in the European Economic Area (EEA), a list of responsible data protection supervisory authorities can be found here .

International Transportation

Please be aware that your personal information may be transferred, stored, and processed outside your country of residence.

When we transfer your personal information outside the European Economic Area (EEA) or the UK, we do so on the basis of accepted transfer mechanisms, such as the European Commission's Standard Contractual Clauses or, where applicable, equivalent agreements issued by the UK's competent authorities, unless the country to which the data is transferred is deemed to have an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other business, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date, and provide any notice required by applicable law.

Contact details

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please call us at , email us at e-store@ricenineten.com, or write to us at 3-17-25 Minamiokajima, Taisho-ku, 4F, Osaka, JP-27, 551-0021, JP. For purposes of applicable data protection laws, we are the data controller of your personal information.